Mixology Trends - What's New in the World of Bartending

February 29, 2024

Mixology Trends - What's New in the World of Bartending

Welcome to the ever-evolving world of bartending, where creativity, innovation, and a passion for craft cocktails continually push the boundaries of taste and experience. As we step into a new era of mixology, exciting trends and developments are reshaping the way we enjoy drinks, whether it's at home, in a bar, or at a special event. From sustainability initiatives and global influences to virtual experiences and personalised service, the world of bartending is brimming with new opportunities to delight the senses and elevate the drinking experience.

What is 'Mixology'?

Mixology is, in no uncertain terms, an art form. It is not simply about pouring a drink. It is about creating and pairing different flavours, studying different techniques and detailed research into the science of mixing drinks. Mixologists create unique and enjoyable drinks by blending their creativity, precision and deep understanding of the different characteristics of liquors, juices, and other ingredients. If your drink is being created by a mixologist you can be sure every last detail has been thought about, ingredients, texture, presentation, the lot.

How Does a Mixologist Differ From a Bartender?


While both mixologists and bartenders work in the realm of cocktails and drink preparation, there are some distinctions between the two roles. Mixologists primarily focus on crafting cocktails and creating new drink recipes. They often have a deeper understanding of flavour profiles, techniques, and the chemistry behind mixing drinks. They are known for their creativity and innovation in developing unique and signature cocktails. They may experiment with unusual ingredients, infusions, and presentation styles to create memorable drinking experiences. Mixologists typically undergo extensive training in cocktail making, including studying classic recipes, learning about different spirits and ingredients, and mastering various mixing techniques.


While bartenders also interact with customers, their primary focus is serving drinks quickly and efficiently, handling transactions, and maintaining the bar area. Mixologists may spend more time engaging with customers to discuss drink preferences, offer recommendations, and showcase their cocktail creations. Mixologists are often found in upscale cocktail bars, lounges, and restaurants while bartenders tend to work in bars, pubs, clubs, and hotels. Their responsibilities may extend beyond mixing drinks to include other aspects of hospitality and service. In essence, while all mixologists are bartenders, not all bartenders can identify as mixologists, as the latter often denotes a higher level of expertise, creativity, and specialisation in the craft of cocktail making.

5 Upcoming Mixology Trends

Low-ABV and Non-Alcoholic Cocktails

With a growing focus on health and wellness, there has been a rise in demand for low-alcohol and alcohol-free options, with 6 in 10 UK adults avoiding or limiting their alcohol consumption. Mixologists have been creating innovative mocktails and cocktails using non-alcoholic spirits, house-made shrubs, and fresh ingredients to offer flavorful alternatives without the alcohol content.

Sustainability & Eco-Friendly Practices

Another upcoming trend is bars and mixologists embracing sustainable practices, such as using locally sourced and seasonal ingredients, reducing waste through composting and recycling, as well as opting for eco-friendly packaging and barware. With the hospitality and food service industry producing 1.1 million tonnes of food waste annually, there is a strong need for more sustainable practices. Sustainability will therefore become a key focus in both the ingredients used and the operations of cocktail establishments.

Global & Ethnic Influences

Mixologists have been drawing inspiration from diverse culinary traditions and global flavours to create innovative cocktails. This trend involves incorporating ingredients, techniques, and flavours from around the world, such as exotic spices, tropical fruits, and traditional herbal remedies, to offer patrons a multicultural drinking experience.

Interactive & Experiential Cocktails

This trend includes tableside cocktail preparations, DIY garnishes and infusions, molecular mixology techniques, and themed pop-up bars that engage all the senses and provide a memorable journey through the world of cocktails.

Artisanal & Craft Ingredients

There has been a resurgence of interest in artisanal and craft ingredients, including small-batch spirits, house-made bitters and syrups, locally sourced botanicals, and speciality liqueurs. Mixologists have been showcasing these high-quality ingredients in their cocktails to elevate flavours and offer a unique taste.

What Else is New in the World of Bartending?

There is a particular focus on hospitality and customer service when it comes to what’s new in the world of bartending, recognising that the overall experience of visiting a bar or cocktail lounge is just as important as the quality of the drinks. This includes providing personalised recommendations, creating welcoming and inclusive environments, and delivering exceptional service. And all this can be done in your own home with a private bartender!

You can learn from the professionals and partake in a wine-tasting experience which takes you on a wine journey through the regions of Spain, tickling your tastebuds with round or fruity flavours. Why not pair this experience with making your own charcuterie board, savoury or sweet? Alternatively, if spirits are your tipple of choice, mixologists can cater for rum, whiskey or tequila tasting experiences too! All in the comfort of your own home.

Bartenders are fostering greater collaboration and community building within the industry. This includes participating in bartender competitions, attending industry conferences and events, sharing knowledge and best practices through online forums, social media groups and as private bartenders.

How to Hire a Mixologist or Bartender?

First, determine the type of event for which you need a mixologist or bartender. Consider factors such as the size of the event, the style of cocktails you want to serve, the level of experience required, and any specific skills or certifications needed.

At HOMETAINMENT, we make it easy for you to hire a mixologist or bartender through our little black book of contacts, all handpicked by our expert team of experienced hosts. Browse through the experienced and the HOMEtainers themselves to find a private mixologist or bartender to suit your needs and event.

How Much Does a Private Mixologist or Bartender Cost?

The cost of hiring a private mixologist or bartender can vary depending on their level of experience, the location of the event, the duration of the service, and any additional services or amenities provided. It's important to discuss your specific needs and budget with potential bartenders so that you don’t come into any unexpected costs.

They may charge you an hourly rate typically ranging from £20-£100 depending on the bartender's experience and the complexity of the drinks being served or if they charge a flat fee, it could be between £200 to £1,000 depending on the scope of services and the number of guests. It is also good to check if they have any minimum booking requirements, such as a minimum number of hours or a minimum spend amount. You may also find private mixologist and bartender costs vary depending on the season, for example, bartenders may charge higher rates during peak wedding or holiday seasons when demand is higher - so this is something to be mindful of when planning ahead.

Experience the Top Mixologist Trends at HOME

By embracing the latest trends in HOME entertainment and bartending, you can unlock your creativity, expand your cocktail repertoire, and enjoy the pleasures of expertly crafted drinks in the comfort of your own space.

HOMETAINMENT provides multiple options to best suit your needs! Simply head to our website and explore the Bartenders tab. You will find a range of experiences, all you need to do is pick your favourite! And if you fancy elevating your special occasion even more you can hire private waiters to take care of everything behind the scenes so you can focus on hosting and entertaining your guests!

Whether you're hosting a small gathering with friends or celebrating a special occasion with loved ones, hiring a private mixologist or bartender with HOMETAINMENT can add a touch of sophistication and flair to any event.

About the Author: 

Bartender Derrick

Derrick is not just any Mixologist; he's a master of his craft with more than 14 years’ hands-on experience working in restaurants, bars and the private sector of hospitality. With a passion for flavour combinations and a keen eye for presentation, Derrick brings an unmatched level of creativity and expertise to every drink he creates.

Hailing from Kenya and flourishing in Somerset, Derrick has picked up both cultural hospitable skills and puts them to work well in this ever so varied industry.

Derrick is always driven to providing guests with a memorable and lasting experience. He has a very approachable disposition and has the most joy when he’s serving and entertaining guests.

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