Masterclasses at Events - Adding Value & Engagement

May 1, 2024

Masterclasses at Events - Adding Value & Engagement

In the world of corporate events, nailing the experience is key to a successful event that will be sure to stand out. One of the best ways to achieve this is through incorporating masterclasses into your events to engage guests whilst deepening or widening their knowledge of a range of skills and topics. In this blog post, we delve into how event masterclasses help to add value and engagement to events.

  • What is a Masterclass
  • Why Hold Masterclasses at Events
  • The Benefits of Hosting a Masterclass at a Corporate Event
  • 5 of our Favourite Masterclasses for Events
  • Nail your Events with Masterclasses at Hometainment

What is a Masterclass?

Masterclasses can cover a wide variety of topics but all can be defined in the same way. They are immersive workshops that are carried out by individuals who are experts in their field of study or interest. These classes are unique in nature as they are designed to encourage participants to actively engage with the information and skills being taught. Whether it be in a new skill, technique or industry insight, this practical application offers attendees a unique and new opportunity to learn from the very best.

Why Hold Masterclasses at Events?

Holding masterclasses at corporate events should be driven by a range of reasons. However, adding value and engaging participants stand out as the key underlying motivations for incorporating masterclasses into corporate events.

Nowadays, simply holding an event is no longer enough to capture the full attention of attendees. Event organisers and businesses use masterclasses as a way to distinguish their events from competitors, providing guests with a fun and engaging experience and learning opportunity that extends beyond the event. This simple addition to your corporate event will prove a powerful tool in enhancing the overall event experience.

The Benefits of Hosting a Masterclass at a Corporate Event

There are a number of benefits that hosting a masterclass at an event can have.

Improving Employee Relations & Teambuilding

One benefit of offering masterclasses at corporate events is the positive effects it can have on inter-employee relations and attendees. These interactive classes often call for group participation where individuals have to work alongside each other, making it a great opportunity to encourage team bonding and communication with other colleagues who may not be in their department. These masterclasses therefore provide a great opportunity to improve team relationships, by enhancing their teamwork skills and capabilities.

Improve Business Performance

Hosting a masterclass can be a great way to introduce fun into the workplace. Whilst corporate events can often be serious and focused on business aims, alternative and creative masterclasses can inspire employees by linking their employers with notions of fun. Studies have shown to far-reaching effects that introducing fun into the workplace has on increasing output and creativity, improving employee engagement and consequently enhancing the performance of your business.  

Value Adding Experiences

Incorporating masterclasses into your corporate events is sure to leave attendees with a lasting impression of your business. Through the offering of these meaningful, engaging and educational experiences, event organisers demonstrate their clear commitment to the development and success of employees or clients.

Skill Enhancement

These masterclasses are a great way to provide attendees with the chance to enhance their skills and knowledge in a particular area, or even in a new area of interest. Regardless of the workshop, they will provide individuals with a range of transferable skills, useful not only in their work performance but also in all areas of life.

5 of our Favourite Masterclasses for Events

At HOMETAINMENT, we have a range of masterclasses on offer for offices to introduce at corporate events. Here are 5 of our favourite masterclasses:

1. Nutrition Masterclass

The importance and benefits of good nutrition are widely known but how should this be implemented into our daily lives? In this interactive masterclass, the importance of nutrition in boosting energy and improving cognition will be explored. This interactive talk will be led by the founder of ‘Glow Nutrition’, who will provide your team with expert knowledge in optimising nutrition. This is not only beneficial to individual wellbeing but will be beneficial for your team’s overall performance at work.

2. Stress Relief Workshop

With 76% of employees reporting moderate to high levels of stress in the workplace, and there a clear link between this and increased absenteeism and reduced employee performance, incorporating a stress relief workshop into an office event is a great way of demonstrating your commitment to employee wellbeing. This ‘Positive Wellbeing with Rapid Tapping’ masterclass will introduce to attendees a new method for easing stress and anxiety.

3. Candle Making Masterclass

This candle making workshop is a great example of a fun activity that can be offered at corporate events. Offer attendees the opportunity to create their very own candle and learn about the whole process. From understanding wax and essential oil behaviours, to how to create a balanced scent profile, this masterclass is a unique and creative idea for your future corporate event.

4. Designer Dumpling Masterclass

This masterclass is definitely one that will be enjoyed by all attendees. The ‘Designer Dumpling’ masterclass teaches guests all about this traditional Chinese food. From rolling and filling to shaping and cooking, attendees will be masters in the art of dumplings by the end of it.

5. Creative Headpiece Workshop

This workshop is another example of something completely unique that will leave a lasting impression on attendees. In this one hour workshop, guests will create a one-of-a-kind piece of headwear whilst learning a range of skills such as crafting techniques.

Nail your Events with Masterclasses at HOMETAINMENT

If you are looking for unique masterclasses that can be used in corporate events, look no further! Here at HOMETAINMENT, we have a huge selection of masterclasses for you to choose from that can be used to add value and engagement to these events. Explore the range of workshops we have on offer by clicking here.

About the Author: 

Hometainment Team

HOMETAINMENT, a company specializing in curating hospitality and entertainment experiences, delivers them directly to your place of choice , be it your Home your office , your shop , etc…. It stands as the premier platform for home and office entertainment, alleviating the stress associated with hosting. Boasting an extensive array of offerings, from private chefs, bartenders, and musicians to masterclasses, well-being activities, and children's entertainment, HOMETAINMENT continually expands its repertoire with new experiences and experts each week. The seasoned HOMEtainers manage every aspect of your event, regardless of its scale, ensuring a seamless and memorable experience.

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